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- Cart test loser turned $43k winner 🧪
Cart test loser turned $43k winner 🧪
Plus: Free Figma pack with every graphic and layout you need. Ready to use today
Oliver Kenyon
November 12, 2025
What's cookin', Conversion Chefs? It's ConversionMail, your weekly recipe for whipping up a feast of clicks, sales, and happy customers.
Let's get baking! 👨🍳
Highlights of Today’s Newsletter
A/B Test: We revisited a previously losing cart test and turned it into a big winner. All thanks to customer feedback
The Chosen Topic: Here's my strategy for a high-converting sales page
CRO Insight: Joggy’s Energy’s site looks bold, but it’s missing key persuasion and trust signals
Video: The biggest font mistake costing you sales (CRO expert analysis)
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
Events 🌆
Calling all London Ecom founders 🇬🇧
We’re hosting a brand-only happy hour in Farringdon.
Drinks, artisan pizza, and two short sessions on how to maximise your BFCM results through CRO & retention.
13 Nov | 6–8PM | Farringdon
Open bar. No pitching. 30+ brands attending.
Design 🎨
Free BFCM Figma Pack.
All the graphics, layouts, and callouts you’ll need to build high-converting BFCM pages/Ads ready to use (Link)
On-Going CRO ⚡️
A/B Test: 🧪 Perfect timing for this one as we head into Q4 and gifting season.
We revisited a previously losing cart test and turned it into a big winner. all thanks to customer feedback (Link)
This exact data-backed menu redesign is now built into SURGE — the most conversion-optimized Shopify theme ever made. Join the waitlist before launch (Link)
CRO Around the Web 🌐
Shopify: 4 Ways Brands Are Using Nostalgia to Drive Sales Reference (Source)
Baymard: Beverages UX Benchmark: 3,300+ Performance Scores and 2,400+ Best Practice Examples (Source)
Client’s Results
Partnership first. Numbers second.
That's how we turn conversion goals into reality.
High Converting Design Inspiration
Latest homepage design, fine-tuned for performance 🚴♂️
CRO Insight
High-energy branding. Low-energy conversions.
Joggy’s Energy’s site looks bold, but it’s missing key persuasion and trust signals 👇
Here’s how I’d optimize their store after 12+ years improving 3,500+ ecommerce brands:
1/ Homepage Above-The-Fold
→ Added incentive bar for first-time buyers (“25% OFF your first order”)
→ Introduced trust bar with key reassurance points (Plant-Based, Free Shipping, Flavors)
→ Larger, lifestyle-driven product hero image
→ Clear “Available at Target” badge for retail credibility
→ Social proof integrated (4.9★ by thousands of customers)
→ Headline rewritten with benefits: Clean Energy Drink Powered by Plants
→ Highlighted key differentiators: Crash-free, Clean, Hydrating
→ Added visual scroll cue (“Joggy Energy IRL”)
2/ Product Page Enhancements
→ Introduced trust bar for reassurance
→ Larger hero image with improved contrast
→ Added review stars and count for credibility
→ Benefit-driven copy describing the flavor experience
→ Clear, optimized pricing and bundle options
→ Introduced visual pack-size selector with savings labels
→ Added subscription option with benefits and flexibility
3/ Cart Page Transformation
→ Incentive bar at top to reinforce 25% discount
→ Dynamic progress bar showing distance to free gift
→ Introduced product recommendations with “Add” buttons
→ Highlighted total savings
→ Simplified summary and subtotal hierarchy
→ Added trust badges for secure checkout
Here's My Strategy for a High-converting Sales Page 👇
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