Hello Optimizer,

If conversion rates were Olympic sports, would your website be taking home gold or sitting in the spectator seats?

Let's get you on that podium with today's training session.

Client’s Result

High Converting Design Inspiration

Just analyzed mydrunkelephant's website...

They're losing millions with "innovative" UX.

Here are 3 vital optimizations that'll boost their conversions:

1. Homepage

Their homepage is trying too hard to be different.

Here's what's broken:

→ Tiny, unreadable fonts

→ Cut-off headlines

→ Vague "shop" CTA that blends in

→ Missing social proof

Heat mapping would show massive user confusion.

Our fix:

→ Clear, emotive headlines

→ Prominent product showcase

→ Strong pill-shaped CTA that pops

→ Publication features for instant credibility

2. Cart Experience

Their unconventional checkout is costing them sales.

Look at this:

→ Unconventional flow

→ Missing product snapshots

→ Hidden CTAs

→ No cross-selling/upsells

Here's how we'd optimize:

→ Dynamic shipping threshold

→ Free gift incentives

→ Clear product previews

→ Strategic cross-sells

→ Trust elements at checkout

Revenue per visitor would skyrocket.

3. Product Page

The biggest revenue killer?

A product page that fights against itself:

→ Distracting support button

→ Cluttered layout

→ Key info below fold

→ Missing social proof

Our solution:

→ Clean image carousel with thumbnails

→ Benefit-driven bullet points

→ Above-fold CTA

→ Removed competing elements

Being different is great for branding.

But conventional UX converts better.

CRO Insight

Here's a high-conversion landing page structure:

5 CRO Rules That Generated Over 💲1 BN In Extra Revenue For Shopify Stores

The Perfect Product Page:

• I often ask e-commerce owners, "What's the most important element of your product page?"

• Most say "high-quality product images," or "compelling product descriptions," or even "customer reviews."

• I just smile and shake my head. "Nope, you need a seamless user journey."

• It sounds simple, but it's one of the most profound truths of CRO. You could have the best product in the world, but if your page is confusing, you won't sell a single thing.

Your Layout Is Everything:

• "Even mediocre products can sell with a great layout. But no amount of great products can sell with a poor one." I believe that the page structure (not the product itself) is what closes the deal.

• The sales aren't in trying to convince people that your product is good. It's about having a layout so intuitive, they can't help but add to cart.

• I stack my product pages with so much clarity that people can't resist. I add clear pricing, prominent CTAs, and benefits that make people think, Why am I not buying this?

• I once redesigned a product page for a fashion brand. It wasn't about changing the product. Instead, I made the layout irresistible. I made users feel like they were getting all the information they needed, then I sweetened the deal with a layout that made the purchase the natural next step.

Above-The-Fold Is Everything:

• "If you can't nail your above-the-fold content, don't even bother with the rest of the page."

• I know that 80% of the success of a product page comes from what users see first. If you don't grab their attention there, they'll never scroll down. My above-the-fold designs are clear, compelling, and always leave people wanting to explore more.

• One of my favorite redesigns simply read, "Experience the Honest difference" above the fold. That's it. No product details. No clutter. Just a promise. It was the kind of headline that made people stop and think, I need to know more about this.

Make It User-Centric:

• While everyone was focusing on product features, I designed for user needs.

• My layouts feel intuitive like they're anticipating the user's next move. I'm not designing for a faceless crowd. I'm designing for you. And that's what makes my pages so powerful. They're experiences, not just product displays.

• One of my favorite CRO tactics is adding a dynamic shipping bar in the cart. It's a direct, almost game-like element. But it works because it feels personal. It makes the user feel like the page is responding to them, encouraging them to unlock free shipping.