🛍️ Cart abandonment? here's the fix

Author

Oliver Kenyon
March 13, 2024

Hello Optimizers!

Welcome to this week's edition of ConversionMail!

In this release:

Highlights of Today’s Newsletter

  • CRO trends: Spy on your competitors’ top-performing pages

  • Your choice: 9 must-try conversion strategies to reduce cart abandonment

  • A/B Test: 8 A/B tests that added over $10M+ to our Ecom clients’ stores

  • Video: Here's how Purple can increase their website conversion rates

Weekly Content Roundup

Get the latest and greatest CRO content from around the net.

Landing Page Design 🎨

CRO Tips: 7 key elements you can easily add to your website that help capture attention and convert potential buyers (Link)

Lead Gen: 8 proven strategies to boost your local business leads (Link)

On-going CRO ⚡️

A/B test ideas: 8 A/B tests that added over $10M+ to our Ecom clients’ stores (Link)

CRO Around the Web 🌐

Statistics: 47% of users won’t wait longer than two seconds for a website to load (Source)

Shopify: You can now retry workflows from the Flow app (Source)

Academy 🏫

Replays: Music Lessons, Coaching, Web Design, Supplements and Handbags.​ This week’s academy audits (Link)

CRO Quick Wins: Changes to the order page financial details (Link)

Video of the Week (6 min)

Check out our conversion rate optimization video of the week.

Here's How Purple Can Increase Their Website CR

CRO Trends

Some quick wins and trends you can test on your brands today.

  1. Spy on your competitors’ top-performing pages.

This works for Shopify only.

Step One: Visit the store homepage URL

Step Two: Add /sitemap_pages_1.xml to the end and hit enter

BOOM! 🕵️

You'll be able to see all the hidden pages and a full sitemap of the store.

  1. Increase your conversion rates by adding continuity from your Ad > Landing Page.

1. Use the same images
2. Same headline as product title
3. Same copy as product description

Make people feel like they can trust you and deliver the reason they clicked.(Unfortunately, ConversionVit is not for sale, but please let me know if you think we should make it a reality)

9 Must-try Conversion Strategies to Reduce Cart Abandonment

1.Provide multiple shipping options

You'll find that most people buy on impulse and want something NOW, even if they have to pay extra for it.

Compete with Amazon by offering fast & efficient delivery, even if it comes at a cost.

2. Disclose extra fees clearly

Unclear costs are a MAJOR reason for checkout abandonment.

Be honest about shipping, insurance, etc. charges - even on product pages.

3. Offer diverse payment options

It's all about convenience & context.

Not everyone has a credit card, can pay in full, or has card info handy.

Enable Apple Pay, PayPal, and installment plans when feasible.

BONUS TIP: Test turning different payment options on/off.

4. Maintain call-to-action uniformity

Ensure a smooth checkout flow with consistent buttons at each step, from cart to confirmation. Keep these elements consistent:

- Text

- Colors

- Position (esp. on mobile)

- Look/design

- Directional cues

5. Boost trust on cart pages

Add credibility to cart pages or sliders by displaying trust policy icons and texts, guarantees, and customer satisfaction info.

Earn their trust before they get to the checkout!

6. Eliminate cart page footer

Avoid distractions with unrelated footer links when customers decide to buy.

Search "Remove Shopify cart footer" & follow easy steps.

Mind the code!

7. Add trust/value badges in checkout

Reaffirm your value and remind buyers that you're a trusted company by highlighting your policies and social proof in your checkout.

Use icons + text for best results.

Shopify Admin > Settings > Checkout > Customize > Logo > Upload

8. Remove any non-essential fields

Minimize input by removing unnecessary form fields, streamlining checkout for a better user experience.

If you don't NEED a phone number, don't ask for it!

9. Enable and configure cart recovery emails

Activate abandoned cart recovery emails to remind customers and incentivize them to complete their purchases.

Offer a discount, free shipping, or other incentives to get them back to complete their purchase.

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