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- Why you can't keep your customers?
Why you can't keep your customers?
Plus: Make sure you don't have these 12 conversion killers on your website
Oliver Kenyon
June 12, 2024
🤔 Did you know...
The average customer retention rate for e-commerce brands is only 30%.
That means that just three out of 10 customers stick with one single brand for more than one year.
With the high costs of acquiring new customers, it’s no wonder many e-commerce brands struggle to stay profitable.
So, how can you improve customer retention and ensure long-term success in a competitive market?
The answer is in today’s newsletter.
(Don’t forget to rate the release at the bottom of this email)
Highlights of Today’s Newsletter
A/B Test: How we achieved a 💲575K annual increase through strategic above-the-fold optimization
Design: Master customer retention with this free Ebook
CRO Insight: Ecom Sales Page Optimization Checklist
Video: The effective CRO optimizations you'll wish you knew sooner
Weekly Content Roundup
Get the latest and greatest CRO content from around the net.
Landing Page Design 🎨
Struggling with customer retention?
KnoCommerce released an E-book packed with 60+ pages of practicle advice and insights from 15 industry-leading partners (including ConversionWise) to master customer retention.
This is the kind of knowledge that usually comes with a hefty price tag, but KnoCommerce is giving it away for FREE! 🎉
Download the Ebook here (Link)
In 12+ years, our team of 50 CRO experts has optimized 3500+ Ecomm sites.
12 conversion killers we see over and over. (Link)
On-Going CRO ⚡️
Now is the best time to start preparing for the busiest quarters of the year.
Many brands start too late and miss out on a lot of revenue during the most promotional season.
To get your ideas flowing, here’s a winning test we found for one of our clients: 💲575K annual increase through strategic above-the-fold optimization (Link)
CRO Around the Web 🌐
Shopify: Improved Shipping Options for Subscriptions. (Source)
Apparel E-Commerce UX Research: A large-scale research study on how to optimize the User Experience for Apparel websites (Source)
Academy 🎓
High Converting Design
CRO Insight
Ecom Sales Page Optimization Checklist 🔍
Perfect for quick reference and long-term strategy!
CRO For Health Supplement Store
Our client sells health supplements to its customers helping them live a healthy and happy life. They've already sold thousands of bottles on subscription.
They hired us to redesign their product page to increase their conversion rates.
I’m going to show you EXACTLY how we did it and made their subscriptions work
Let's break down the before/after now 👇
We:
1. Condensed the toolbar: We adjusted the toolbar padding to fit the messaging in one line and aesthetically improved it.
2. Added a neat and crisp menu bar: We added a menu bar icon, client logo and cart icon all in one strip to accommodate everything without cluttering the space.
3. Added a free delivery eligibility messaging: We used this space to let customers know that they are eligible for free delivery on orders above a certain amount, encouraging them to buy more.
4. Product visits counter: We added a product visits counter next to the product images to showcase product popularity.
5. Better image layout with navigation: We improved the image navigation + thumbnails of other important informative product images.
6. Added some social proof: A much needed social proof from TrustPilot was added to build trust.
7. Added a clear headline: We added a bold and clear product headline to showcase the value proposition.
8. Added a Subscribe and save button: We added an option for customers to subscribe to the product for future purchases, leading to higher LTVs.
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