Hey optimizer!

Welcome back to ConversionMail!

Let's skip the formalities and get straight to the good stuff.

Here's what we've got lined up for you this week...

The World's #1 Virtual Conversion Event is BACK! ⚡️

Look, I don't throw around phrases like "can't miss" or "game-changing" lightly, but let me tell you - the Conversion Rate Conference 2025 is going to be THE defining event for anyone serious about skyrocketing their conversion rates.

We're talking about a fully virtual, two-day event on May 28-29th, 2025 that brings together the absolute CREAM OF THE CROP in conversion rate optimization, email marketing, and paid ads.

And the best part?

You can join from ANYWHERE in the world, right from the comfort of your home office! No flights, no hotels, just pure, actionable conversion tactics delivered straight to your screen! 💻

The Speaker Lineup is INSANE! 😱

I've personally hand-picked over 20+ industry-leading experts who are going to share their exact playbooks, including:

• Nik Sharma (Sharma Brands) - The DTC marketing genius who's built and scaled some of the fastest-growing brands in ecommerce

• Ezra Firestone (Boom!) - My good friend who's generated $100M+ in ecommerce sales and knows EXACTLY how to turn traffic into revenue

• Dylan Ander (Heatmap) - The conversion wizard who's pioneered revenue-focused heatmap technology

• Drew Marconi (Intelligems) - The AI and profit growth mastermind

Plus, yours truly will be sharing my latest conversion strategies that are crushing it for our clients right now! 🔍

If there's ONE event you attend this year to transform your conversion rates, your customer acquisition costs, and your overall business growth, THIS IS IT.

Client’s Results

Sometimes, the right redesign makes all the difference.

This is what happens when pages are built for real conversions, not just looks. 💎

High-Converting Design Inspiration

CRO Insight

Seeing more traffic, but conversions aren’t following?

Here’s why and what to do about it:

When brands hit that $1M/month range, more clicks don’t always mean more conversions.

Why? Because the real bottleneck usually isn’t traffic.

It’s what you’re testing, and in what order.

Here’s what most brands do:

1. Redesign the layout

2. Swap images

3. Try a new CTA color

4. Still… no lift

The mistake?

They test what’s easy, not what’s effective.

Here’s what actually works (in order):

→ Fix the offer — Is it structured to drive urgency and AOV?

→ Remove friction — Is your flow smooth, fast, and mobile-first?

→ Sharpen the message — Does it remove doubt and build confidence?

→ Then… refine the design — Is layout guiding action, or just looking good?

Reordering your testing priorities unlocks growth. Ignoring them? That’s how brands plateau.

Want to stop testing in circles?

Start with the hierarchy that moves revenue, not pixels.

Two Overlooked PDP Tweaks Unlocked $24K/month In Extra Revenue

Here’s what we changed:

• Moved the urgency bar to the top of the PDP

• Added thumbnail images for mobile users

No funnel changes. No extra steps.

Just a better first impression.

The goal?

• Make urgency instantly visible

• Help mobile users explore faster

• Increase revenue per session

The insight was clear:

If urgency isn’t seen, it doesn’t convert. And if mobile users can’t browse easily, they bounce.

By making urgency the first thing users see - and letting mobile shoppers view more product angles with less scrolling - we helped them commit faster.

The results?

✅ +$24,000 per month

✅ +$288,000 per year (forecasted)

✅ +$6.37 revenue per session

Small UX shifts. Big revenue lift.

If your PDP hides urgency or slows down mobile shoppers, you're leaving serious money behind.