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- AIDA is dead. Long live the new best layout
AIDA is dead. Long live the new best layout
Plus: 100 landing page makeovers to inspire 🎨
Oliver Kenyon
September 25, 2024
Hello Optimizer,
Step into the conversion time machine.
We're about to fast-forward your website's evolution.
Highlights of Today’s Newsletter
Design: 100 Landing page redesigns
The Chosen Topic: Product page copy optimization AB test
CRO Insight: The AIDA model is no longer the best layout for your website.
Video: 3 Key page optimizations to increase your Shopify sales
Networking Opportunity
I'm personally leading an exclusive event with the DTC Marketing Club, and I'd love to see you there!
Here's the scoop: We're bringing together 50+ DTC brand leaders and performance marketing innovators for a power-packed 2-hour session on Tuesday, October 1st, from 8:30 - 10:30 am GMT+1.
I'll be at the helm, alongside some brilliant minds from Pattrns and RewardsBag, and we're diving deep into strategies to crush it during the Q4 gold rush.
What's in it for you?
Expert insights on CRO, digital marketing, and loyalty incentives (straight from yours truly and our expert panel)
Networking with the best in the biz
We're hosting this at Yolk House Ltd, 103 Farringdon Road, London.
As always the entry is free, but we’ve got limited spots.
So if you're keen to level up your Q4 game, hit that sign-up button ASAP.
Looking forward to seeing you there.
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
Design 🎨
This is my BIGGEST SWIPE FILE EVER.
100 Landing page redesigns.
This is a complete game changer and will help boost your conversions! (Link)
Anatomy of high-converting homepages (Link)
CRO Around the Web 🌐
Personal: Bloody hell, I just tallied up our content output and it's mental! (Link)
Shopify: Trigger marketing automations and workflows when customers join or leave segments (Source)
Baymard: 2024 E-Commerce Product Finding: Expanded and updated research findings (Source)
Academy 🎓️
New Audits for Our Members: 👨🎓 Membership Program, 3D Casting Kits, Pool Skimmer, Travel, Blade Sharpeners, Food Store (Link)
New Discount: If you are planning to add Debutify to your armor, we're excited to share a limited-time offer you don't want to miss!
50% OFF for 3 Months Coupon (Link)
Client’s Result
🚨 Last Call to Get Q4 Ready
High Converting Design Inspiration
My agency has designed thousands of online stores over the past 12 years.
Here are 6 above the fold conversion elements for high-converting product pages:
→ Social Proof:
Show off happy customers.
People trust products others love.
Use reviews, testimonials, or user counts.
→ Engaging Images:
Show the product in action.
Use high-quality photos or videos.
Help customers picture themselves using it.
→ Trust and Credibility:
Mention press features.
Display security badges.
Show off brand partnerships.
Make customers feel safe buying from you.
→ One Clear Call to Action (CTA):
Make your CTA stand out.
Guide customers to the next step.
Have only one obvious "Buy Now" button.
→ Strong Value Proposition:
Explain how your product helps.
Speak directly to your ideal customer.
Show why it's better than competitors.
→ Benefit-Driven Bullet-Points:
Don't just list features.
Focus on solving customer problems.
Show how the product improves lives.
CRO Insight
The AIDA model is no longer the best layout for your website.
We've created a new model that converts way better.
Steal it to boost your conversion rates:
Product Page Copy Optimization AB Test
The Test:
Product Page Copy Optimization AB Test
The Goal:
To increase Revenue Per Session (RPS) by enhancing the copy on the product page to be more benefit-driven.
The Why:
Our hypothesis was that by changing the copy to focus more on the benefits in terms of customers’ needs and desires, and using language that triggers confirmation bias, we could significantly enhance conversion rates and revenue.
The What:
Control Version: Described the product as the ultimate portable and affordable solution for your health, emphasizing ease of use and cost-effectiveness, suitable for both indoor and outdoor use.
Variant: Addressed specific customer pain points such as muscle soreness, chronic pain, and mood issues, describing the product as an essential tool for peak physical performance and health benefits like boosted energy and immune system.
The Results:
+💲159,125 per month
+💲1,909,500 per year (forecasted)
+💲0.604 revenue per session
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