Hey optimizer!

Ready to transform your conversion rates?

This week's newsletter is packed with practical CRO insights, testing strategies, and optimization techniques you can implement right away. Time to level up your CRO game!

Upcoming Events

London's Biggest Ecom Meetup Is Back

(And it's completely free)

200+ ecom brands

One room

Unlimited opportunities

📅 When:

February 4th, 2025

5PM onwards

📍 Where:

The Parlour, Canary Wharf

London's most iconic networking venue

What to expect:

🍸 Free bar all night

🤝 Curated ecom connections

💼 Industry-leading founders

📝 New partnership opportunities

🎵 Live music & entertainment

Limited spots available.

First come, first served.

High Converting Design Inspiration

Collection Page Transformation

(How We Boosted Product Discovery) 🚀

Here's exactly what we optimized:

❌ The Problem:

Collection pages often go under-optimized, with brands missing key opportunities to showcase their products effectively.

Most brands get this wrong...

They add massive banners and descriptions that push products below the fold, creating unnecessary friction.

We took a different approach.

✔️ The Changes:

1. Enhanced Above-Fold Experience

→ Clear "Shop all products" CTA

→ Simplified collection navigation

→ Reduced unnecessary padding

2. Optimized Product Grid

→ Better product visualization with dark theme

→ Prominent titles and pricing

→ Strategic spacing between products

3. Enhanced Product Cards

→ Added customer ratings and reviews

→ Clear product descriptions

→ Better differentiation between similar items

But here's what most people miss:

Collection pages have TWO core objectives:

1. Show your products

2. Let people filter/sort them

Everything else is secondary.

📌 Key Insights:

- Sort collections by highest revenue per session

- Add descriptive text for similar-looking products

- Use strategic labeling (bestsellers, trending, new)

- Optimize for quick scanning and easy filtering

👉 The Lesson:

Your collection page isn't meant for massive banners or lengthy descriptions.

Its primary job is showing products quickly and making them easy to filter.

What unnecessary elements are hiding your products below the fold?

CRO Insight

Here's a high conversion landing page structure

One Simple Above-the-Fold Redesign Added $324K in Yearly Revenue

Here's exactly what we changed:

The Problem:

Product pages weren't converting as well as they should. The crucial above-the-fold area wasn't doing its job.

Most brands get this wrong. They stuff everything above the fold, creating confusion and friction.

We took a different approach.

The Changes:

→ Simplified the layout

→ Enhanced product imagery

→ Streamlined value proposition

→ Removed distracting elements

→ Made the CTA impossible to miss

But here's what most people miss:

It's not about adding more elements. It's about removing anything that doesn't directly contribute to the purchase decision.

The Results:

• +$27,000 per month

• +$324,000 per year (forecasted)

• +$0.10 revenue per session

Key Insight:

Your above-the-fold area has ONE job: Move visitors toward a purchase decision.

Everything else is noise.

The Lesson:

Sometimes the biggest wins come from simplifying, not adding.

What elements are creating unnecessary friction on your product pages?