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Client’s Results

High Converting Design Inspiration

Our landing pages are magic 🪄

CRO Insight

Over the past 12 years, my agency has designed more landing pages than anyone else.

Here are 9 principles that consistently drive higher conversion rates and AOVs for our clients:

→ Irresistible Offer:

An irresistible offer creates outsized value, turning your product into an opportunity your customers can’t refuse.

Examples:

1. Add a bonus for first-time buyers

2. Include a free gift with purchase

3. Offer “buy one, get one free” or “buy two, get one” deals

→ UX/UI & Usability:

Smart design isn’t about looks, it’s about removing friction and guiding users smoothly from visitor to customer.

Examples:

1. Declutter the interface and simplify the journey

2. Use proper font sizes and white space

3. Design mobile-first experiences

→ Value Proposition:

A powerful value proposition grabs attention and communicates what makes your product uniquely valuable.

Examples:

1. Highlight the product’s key differentiators

2. Use visuals (images, infographics, video) to show value

3. Compare benefits directly against competitors

→ Social Proof:

People trust what others already trust. Leverage proof to validate your offer.

Examples:

1. Showcase authentic testimonials or reviews

2. Display user counts or purchase stats

3. Feature recognizable customer logos

→ Trust & Credibility:

Trust converts. Build it with transparency, reliability, and visible authority.

Examples:

1. Display payment trust seals

2. Show awards or certifications

3. Highlight guarantees or real company details

→ Persuasive Copywriting:

Words sell. Use emotion, clarity, and relevance to connect and persuade.

Examples:

1. Write emotionally charged, benefit-led copy

2. Lead with powerful headlines and bullets

3. Speak directly to your reader using “you”

→ Objection Handling:

Tackle doubts before they become reasons not to buy.

Examples:

1. Use FAQs to resolve concerns

2. Clearly display refund and return policies

3. Add testimonials addressing common objections

→ Call to Actions:

Your CTA is the final push, make it bold, clear, and impossible to miss.

Examples:

1. Use high-contrast, attention-grabbing buttons

2. Write action-driven CTA copy

3. Reinforce with trust or social proof nearby

→ Ongoing Optimization:

Optimization isn’t a one-off, it’s a discipline. Measure, learn, refine, repeat.

Examples:

1. Review analytics and performance data regularly

2. Gather feedback from users and surveys

3. Run A/B tests to validate new ideas

Your Hero Section Should Do One Thing: Get the Click

Here’s what most service-based websites get wrong:

They open with vague statements.

They hide social proof and credibility.

And they bury the real CTA below the fold.

Here’s how we rebuilt Jesse Dameron’s homepage at ConversionWise:

1. Urgency Banner

→ Added limited availability messaging for Christmas bookings

→ Creates urgency and scarcity without feeling pushy

2. Stronger Visual Hook

→ Replaced static image with a live-action performance shot

→ Instantly communicates excitement and energy

3. Video Integration

→ Added a clear “Watch Demo Video” button

→ Gives visitors an immediate reason to engage

4. Clear Positioning & Location

→ “Magician Near Philadelphia, PA” — instantly local and specific

→ Reduces bounce from visitors unsure if he serves their area

5. Conversion-Focused CTA

→ Replaced “View Demo Reel” with “Check Availability Now”

→ Turns curiosity into an actionable lead

6. Trust & Proof Layer

→ Added key credentials and stats (Fortune 500 clients, 2,000+ events)

→ Reinforces authority before visitors scroll

7. Client Testimonial

→ Featured a real quote from a VP-level client

→ Adds human trust and social validation

The Lesson:

Your hero section isn’t about introducing yourself.

It’s about convincing visitors to take action now.