Salutations, Optimization Wizards!

Brew up some powerful potions with ConversionMail’s magical mix of tips, tricks, and CRO spells. 🧙‍♂️✨

Company Updates

A huge thank you to all those who helped make our second Conversion Rate Conference a huge success!

Firstly I want to thank our incredible lineup of speakers, each and every one of them delivered an incredibly insightful and actionable talk.

The content and value this year were just seriously another level, wow!

Secondly a big thank you to our amazing sponsors, we were very conscious this year to only allow a limited amount of sponsors and only those who we truly value and trust at our own agency.

Thank you,
@Convert
@heatmapme
@KnoCommerce

And of course my very own agency ConversionWise, who made the whole thing possible.

Honestly, if you’re a brand and you’re looking to boost your revenue and turn more clicks into customers there’s no better combination than the 4 companies above. Together we’re currently doing exactly that for 70+ brands.

And last but not least, thank you to the thousands of you who attended last week’s conference. If watched the conference, reply to this email and drop your feedback!

P.S. For those of you who missed it, the replays are now available inside our Academy.

CRO Trends

Some quick wins and trends you can test on your brands today.

1.Tell visitors what size or fit your models are wearing

Go one step further and share the height and weight so that visitors have something to compare with.

This should be mandatory along with size guide.

2.Use comparison tables to enhance your value proposition

You have 2 options here:

1. Pitch your product against your competitors

2. Pitch your product against a generalization

3.Add a collapsable description to your money-back guarantees!

Having just a line of text isn't enough.

Instead, treat this like an FAQ and have an expandable tab that explains the exact guarantee and helps remove friction on the purchase.

The 7-part Anatomy of a High-Converting Review

1. Always call out the best bit

You need to draw attention to the main highlight of the review.

What's most important to a buyer? What's going to move the needle? Highlight it.

Example: Beat out every other agency

Exercise: Add a headline above the full quote showcasing the highlight.

2. Use quotation marks 

One mistake we consistently see is reviews without quotation marks. This leads to confusion and often the important content being overlooked by viewers.

Exercise: Add full quotation marks at the beginning and end of your reviews.

3. Bold key phrases and words 

Long paragraphs of boring text will more than likely get overlooked.

You need to shove important content in people’s faces.

Exercise: Make your content scannable by bolding/highlighting the best parts (often the outcome).

4. Show first and last name

Anyone can make up a fake name and post a review.

It's VERY obvious to spot those that aren't legit. For some magic reason adding a real last name works wonders.

Exercise: Add a real first and last name to your reviews to give them credibility.

5. Anchor associated logos 

Use the logos/icons that your target demographic associates with.

For example, our clients use TP so we leverage their (trust) logos.

Exercise: Add any associated review platform logos next to each review to add more credibility and trust.

6. Anchor videos with text

Videos are great but not everyone is in a position to watch them, for example, they may be on a busy train.

Pull out the best bit and put it in the text underneath.

Exercise: Annotate your videos and place the most important quotes underneath in the text.

7. Answer fears/doubts

Survey your audience and find out their objections. Then highlight reviews that handle them.

For example, ConversionWise people want to know we can deliver their vision (we 100% can/do)

Exercise: Highlight reviews that answer your buyers’ fears and doubts.

Refer friends, Get Awesome Rewards!