Greetings, Metric Masters! 📈 It’s time to unlock the secrets to stellar conversion rates with this week’s edition of ConversionMail.

(Don’t forget to rate the release at the bottom of this email)

Without further ado, let’s jump straight in.

Conversion Design Course

Here’s a little secret we’ve been keeping.

We’ve been quietly offering lifetime access to our CRO course from the academy for a one-time payment.

This option is perfect for those who want to learn the techniques we use with top brands, without committing to our full academy just yet.

Up until now, the course has been available for $47, but since our testing period has ended, the price will increase on Friday at 10 PM EST.

From copywriting to design, this course covers everything you need to know to consistently create pages that generate ROI on your marketing spend.

High Converting Design Example

Here are 7 examples of high-converting above-the-folds for E-commerce product pages.

Client Store Optimization

Our client sells thousands of high-end loafers via their Shopify site. 👞

They hired us to redesign their store and optimize it for higher conversion rates.

Here’s EXACTLY how we did it.

Let's break down the before/after now 👇

We:

1. Cleaned up the navigation: Adding authority by using the full logo and making the navigation much easier for people to see and use.

2. Added a trust policy bar: Very important for higher ticket items, we can now show consumers our guarantees and establish credibility to remove any friction on purchase.

3. Optimized the layout above the fold: Moving the image up to the top and focusing solely on the product. Therefore enabling us to add crucial conversion principles above the fold.

4. Added some social proof: So easy to do using stars and one line of text. Instantly adds trust and makes people FOMO into the product.

5. Added a clear value proposition/headline: One of the first things people want to see is a headline, we’ve made sure it showcases our value propositions.

6. Used more concise call to actions: We’ve reduced the amount of steps it takes to get to the money pages by filtering between male and female.

7. Showcased the value further with icons/text: A really nice way of further enhancing the value of the product by highlighting the most desired factors of the product.

Here’s how I would optimize a 1B clothing store

Zappos went from an unpopular idea to $1.2 Billion in just 10 years.

I've been a big fan of Zappos for a long time and admire their success.

However, if I were to run their CRO, here are the changes I would make to increase their revenue per session:

1️⃣ Let's start with the first impression:

The homepage.

I'd give it a make over by creating a vibrant hero section, showcasing top product categories, and lifestyle imagery.

2️⃣ Next up, the heart of the shopping experience:

The product page.

I would enrich it with customer ratings, size guides, and a variety of payment options.

Because a confident buyer is a happy buyer.

3️⃣ Last but not least, the cherry on top:

The cart.

I would strategically place add-on items, complementing your purchase, tempting you to splurge just a little more.

Who wouldn't want that?

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