- ConversionMail
- Posts
- 6 LP variations you should test
6 LP variations you should test
Plus: The CRO roadmap you must follow
Octavian Samson
October 09, 2024
Hey Optimizer,
Grab your digital toolbelt!
This week's ConversionMail is packed with fixes for your conversion leaks
Highlights of Today’s Newsletter
Design: 12 CRO tips that'll skyrocket your conversions
The Chosen Topic: 6 Different landing page variations that every brand should test
CRO Insight: Conversion rate optimization roadmap you must know
Video: The tool that added 💲3.8 million to Ezra Firestone’s Ecom brands
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
Design 🎨
12 CRO tips that'll skyrocket your conversions (Link)
On-Going CRO ⚡️
A/B Test: How we added over 💲324k/arr to our client by redesigning their above-the-fold (Link)
CRO Around the Web 🌐
Shopify: Purchase shipping labels in bulk from the Shipping labels page (Source)
Study: Always integrate social media visuals on the product page for relevant products (67% of sites don’t) (Source)
Academy 🎓️
New Audits For Our Members: Skin Peels, Keynote Leadership (Link)
Client’s Result
Video Of The Week
In this webinar, Ezra Firestone reveals the tool that helped him add over $3.8 million to his e-commerce brands. If you're serious about scaling your brand, this is a must-watch!
Here's what you'll get:
The exact tool Ezra used to skyrocket his brands.
Actionable steps to boost your e-commerce growth.
Real insights from one of the top names in the e-commerce game.
It's straightforward, practical, and ready for you to implement.
High Converting Design Inspiration
5 ways to optimize your product page above the fold:
1. Eye-catching notice bar
2. Trust policy below nav
3. Subtle scarcity signals
4. Visible social proof
5. Stock & delivery info
CRO Insight
Conversion Rate Optimization Roadmap You Must Know:
- Foundation
- Design
- Development
- Copy
- Optimization
6 Different Landing Page Variations That Every Brand Should Test
1. Advertorial
An Advertorial is a type of landing page that combines elements of an advertisement and an editorial.
It's used to promote a product or service in an informative and persuasive manner, often mimicking the format of a news article.
This links to your sales page.
2. Product Page
A product page is a landing page that focuses on a specific product. It provides detailed information about the product, such as features, benefits, specifications, pricing, and images.
This is the most commonly used landing page but not always the highest CVR.
3. Quiz Funnel
A quiz funnel is a series of pages that guide visitors through a quiz or survey to determine their interests or needs and then direct them to a specific product or service based on their answers.
It provides a more tailored and personal customer experience.
4. Sales Page
A direct response sales page is a landing page with the sole purpose of getting the visitor to take a specific action, such as making a purchase or signing up for a free trial.
It's typically more sales aggressive than a product page and has no external links.
5. Video Sales Letter
A video sales letter is a landing page that uses a video to present the product or service being offered, along with text and images highlighting key features and benefits.
The video often includes testimonials, demonstrations, and a call to action.
6. Sales Letter
A sales letter landing page is a long-form, single page that uses persuasive language and storytelling to persuade the visitor to take a specific action, such as a purchase.
Sales letters are heavily focused on persuasive copywriting and are often very long.
What do you want to learn next Wednesday?Vote below and your wish will come true: |
What did you think of this week's issue?We take your feedback seriously. |