Ready to smash some conversion records?

ConversionMail has the playbook you need to score big. Game on! 🏆

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Company Updates

Hey Conversion Enthusiasts,

We've got some SUPER exciting news to share in this week's edition of ConversionMail.

ConversionWise has been acquired by supergroup!

That's right, we're joining a network that's home to some of the world’s top performance marketing companies.

What does this mean for us?

More growth, more resources, and even more ways to help you optimize those conversions.

Over the past year, we’ve been working closely with supergroup’s leadership and now, as a part of this amazing collective, we're geared up to cement our spot as the number one CRO and landing page company on the planet.

Don't worry, we’re still the same team, with the same mission, just with some supercharged capabilities.

Plus, Andy and I are taking our excitement to the boardroom, as we step into active roles on the board of the group.

As for ConversionMail? Expect it to keep bringing you the latest and greatest in CRO, with a few new perks and insights from our extended family.

Stay tuned for what’s next, because with supergroup, everything is looking real super!

Cheers to growing and optimizing together.

CRO Trends

Some quick wins and trends you can test on your brands today.

1.Always show off your biggest customers.

Just under the fold make sure you have a section that showcases people who use your product or service:

- Brands

- Influences

- Businesses

Leverage THEIR authority for YOUR own. 📈

2.Use icons + text to reaffirm your product or service benefits through your call to action buttons.

These "anchors" act as subtle reminders of the value and outcome your buyers will be getting from clicking the button.

Watch your click-through rates soar🚀

3.Your notice bar is one of the most undervalued conversion elements on your site.

Make sure it stands out against your page so it demands people’s attention and use it to showcase:

- Trust policies
- Social proof
- Guarantees
- Value
- Sales

Different Landing Page Variations That Every Brand Should Test ASAP

1. Advertorial

An Advertorial is a type of landing page that combines elements of an advertisement and an editorial. It's used to promote a product or service in an informative and persuasive manner, often mimicking the format of a news article.

This links to your sales page.

2. Product Page

A product page is a landing page that focuses on a specific product. It provides detailed information about the product, such as features, benefits, specifications, pricing, and images.

This is the most commonly used landing page but not always the highest CVR.

3. Quiz Funnel

A quiz funnel is a series of pages that guide visitors through a quiz or survey to determine their interests or needs, and then directs them to a specific product or service based on their answers.

It provides a more tailored and personal customer experience.

4. Sales Page

A direct response sales page is a landing page with the sole purpose of getting the visitor to take a specific action, such as making a purchase or signing up for a free trial.

It's typically more sales aggressive than a product page and has no external links.

5. Video Sales Letter

A video sales letter is a landing page that uses a video to present the product or service being offered, along with text and images that highlight key features and benefits.

The video often includes testimonials, demonstrations and a call to action.

6. Sales Letter

A sales letter landing page is a long-form, single-page that uses persuasive language and storytelling to persuade the visitor to take a specific action, such as a purchase.

Sales letters are heavily focused around persuasive copywriting and often very long.

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