Hey optimizer!

What's crackin'?

Time for your weekly conversion dose.

We've been testing some theories lately, and a few turned out pretty interesting. Let me share what's working.

Client’s Results

Full-stack expertise means every detail is covered, end to end.

That's what lets us focus on what matters: your strategy 🚀

High-Converting Design Inspiration

If your product page isn’t converting, start with the first thing customers see.

We added $27,000/month by fixing the above-the-fold section - no pricing changes, no new traffic, just smarter design.

Here’s what we updated (and what you should check on your PDPs):

1/ Show shipping & delivery trust icons up top

Customers notice these first, don’t bury them.

2/ Make images swipeable

Shoppers want to explore the product before they scroll. Let them.

3/ Pull reviews higher on the page

Social proof shouldn’t be an afterthought. Lead with it.

4/ Simplify and strengthen your CTA

“Add to Bag,” clear payment options, and a friction-free layout matter more than clever copy.

5/ Add a benefit bar below the CTA

Reinforce value fast, think returns, guarantees, and shipping perks.

Small changes. Big lift.

Your above-the-fold section is the pitch. Make it count.

CRO Insight

In CRO, pricing isn’t just about margins, it’s about how users perceive value.

That’s why price testing is one of our 8 Big Swing strategies for brands under 300K sessions/month.

Here’s how to approach it:

✅ Test the structure, not just the number

→ $85 + gift vs $82 without

→ $50 vs $49

→ % off vs $ off

✅ Keep all other variables static

No copy changes. No design swaps. One change at a time.

✅ Track the right metrics

→ Conversion Rate

→ Revenue Per Session (RPS)

→ AOV

→ Drop-off at pricing steps

✅ Don’t assume

– Free = better

– Lower = cheaper perception

– Higher = more profitable

Sometimes, a cleaner price outperforms a complex offer, especially in price-sensitive markets.

Users Decide In Seconds. Your Fold Needs To Do More Than Look Good

The top of your product page isn’t just for branding.

It’s your first chance to build clarity, trust, and direction.

Here’s what to prioritize above the fold, and why:

1. Outcome-Focused Headline

State what the product does and who it’s for.

Lead with benefits, not product names.

2. Support Copy (Optional)

Add one line to clarify value or explain differentiation.

Keep it tight, and make it count.

3. High-Quality Product Image

Use a clear, mobile-optimized visual.

Ideally, in-use or lifestyle, not just a static pack shot.

4. Ratings and Reviews

Trust has to be visible immediately.

Show star ratings and review counts before the scroll.

5. Offer or Incentive Badge (Optional)

Mini callouts like “Free Shipping Over $75” or “Limited Offer” help nudge action.

Keep it subtle but above the fold.

6. Primary CTA Button

Make the action clear.

Use a single, high-contrast CTA like “Add to Cart,” and support it with copy: “Ships Free” or “30-Day Guarantee.”

7. Trust Icons (Optional)

Add payment logos or guarantee badges just beneath the CTA.

It’s a small cue, but it removes big hesitation.

Above the fold isn’t just where users land.

It’s where they choose whether to keep going.

Get it right, and every scroll becomes a step closer to purchase.