Hey optimizer!

You know that feeling when you visit a website and everything just flows?

No friction, no confusion, just smooth sailing to checkout?

Let's break down how to create that experience for your visitors

Breakdown of how Boom by Cindy Joseph added $3.2M in revenue

🚀 More revenue. Same traffic.

Boom by Cindy Joseph scaled by $3.2M a year without spending more on ads.

They didn’t touch their ad budget.

They didn’t launch a new product.

They just fixed one overlooked flaw in their website.

Here’s what happened next:

Boom, by Cindy Joseph, is a pro-age skincare brand founded by Ezra Firestone.

They were already doing 8 figures a year, but their website had friction points blocking conversions.

So they partnered with ConversionWise to fix it.

The problems?

❌ Inefficient navigation – users struggled to find bestsellers

❌ Low landing page engagement – poor readability & UX

❌ High cart abandonment – too much friction at checkout

So we tested key CRO tweaks…

Here’s what changed:

✅ Mega Menu Optimization → Easier product discovery

✅ Landing Page Redesign → Cleaner design & better flow

✅ Enhanced Product Pages → More social proof & trust signals

✅ Cart Page Simplification → Less friction = more checkouts

The result?

📈 32% increase in revenue per session

📈 25% higher click-through to product pages

📈 $3.2M in additional yearly revenue

Same traffic. Smarter UX. Massive revenue growth.

Why did this work?

1️⃣ Clarity converts → Simplified pages = better user flow

2️⃣ Trust matters → Added social proof reduced hesitation

3️⃣ Less friction = more sales → Streamlined checkout process

This isn’t a one-time success.

Many brands see huge conversion gains from:

✅ Better navigation

✅ Trust signals

✅ Checkout optimization

Most eCom brands waste ad spend by sending traffic to a broken site.

Boom by Cindy Joseph added $3.2M in revenue with smart UX—no extra ads.

Your store could be leaving money on the table too.

Want the full breakdown of how Boom by Cindy Joseph added $3.2M in revenue?

High Converting Design Inspiration

Confusing layouts, weak social proof, and checkout friction…

Here’s how Primary is losing conversions daily 👇

Just analyzed Primary for my OBO series (#90).

After 12+ years of optimizing 70+ brands, here’s what needs fixing:

1/ Homepage Above-The-Fold

→ Current issue: Weak social proof, poor visual hierarch

→ Moved key product image above the fold

→ Enlarged CTA with directional cue

→ Highlighted thousands of reviews for credibility

→ Added Instagram-style category navigation

2/ Product Page Optimization

→ Current issue: Missing trust signals & cluttered pricing

→ Added trust policy bar (14-day returns)

→ Improved image carousel UX

→ Made discount labels & benefits clearer

→ Full-width Add to Cart + payment trust badges

3/ Cart Page Transformation

→ Current issue: Clunky layout, no urgency

→ Added step indicators for checkout flow

→ Gamified upsells with free gift incentives

→ Separated cart summary & upsells

→ Highlighted shipping progress bar

While data-driven testing is always recommended, these UX changes alone could significantly increase conversions.

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