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- 🔍 47 CRO tests that made millions
🔍 47 CRO tests that made millions
Plus: 47 Detailed test breakdowns from successful 8-figure stores
Oliver Kenyon
December 18, 2024
Imagine: Your ideal customer is comparing your product page with three competitors' tabs. They're bouncing between windows, scanning prices, features, and reviews. What makes them choose one over another?
In today's ConversionMail, we're breaking down the elements that tip the scales in your favor.
Highlights of Today’s Newsletter
A/B Test: The ultimate CRO playbook for shopify stores
The Chosen Topic: Website conversion killers
CRO Insight: Anatomy of high-converting SaaS page
Video: Transform your online store with these simple changes that drive results
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
Design 🎨
The #1 metric you should track for CRO success! (Link)
The 5-second rule for your website! (Link)
Optimized website funnel journey (Link)
On-Going CRO ⚡️
A/B Test: The Ultimate CRO Playbook for Shopify Stores
Over $10M in proven AB test winners revealed.
This collection of winning CRO tests will transform your e-commerce revenue.
Inside are 47 detailed breakdowns of strategies we've used to scale thousands of brands. (Link)
CRO Around the Web 🌐
Shopify: How demographic segmentation works and how to use it (Source)
Baymard: Top 1% E-Commerce UX Awards — 2024 WINNERS (Source)
Academy 🎓️
New Audits For Our Members: ❤️ Love Casting, Wedding Fashion (Link)
Client’s Result
Another 8-figure Ecom client leaving us a review 🫡
Video Of The Week
Whether you're a beginner or a seasoned marketer, these actionable tips will help you increase revenue per session and improve your customer's shopping experience.
Here’s what you’ll learn:
1️⃣ Homepage tweaks to captivate first-time buyers instantly.
2️⃣ Product page improvements to showcase value above the fold.
3️⃣ Checkout optimizations to simplify the path to purchase.
High Converting Design Inspiration
The uncomfortable truth about beautiful websites:
Pretty ≠ Profitable
Here's how we optimized...
1/ Notice Bar Update
→ Contrasting colors that pop
→ Click-demanding CTA
→ Impossible to ignore
2/ Hero Image Fix
→ Replaced pretty photo with practical one
→ Added tea in mug visualization
→ Shows the end result customers want
3/ Above-Fold Optimization
→ Stronger headline
→ Social proof front and center
→ Full-width CTA button
→ Clear path to collection
4/ Benefit Bullets
→ 3 core outcomes
→ Icon enhanced
→ Customer focused
5/ Trust Building
→ Publication features
→ Strategic logo placement
→ Instant credibility boost
Remember: Pretty doesn't always convert.
Show customers what they want
CRO Insight
Anatomy of high-converting SaaS page
Website Conversion Killers
Common Issues & High-Converting Fixes
Generic Headlines
Speak to pain points
Use power words
Add numbers/stats
Simplify menu items
Add clear categories
Use mega menus
Weak CTAs
Add urgency
Make them specific
Use action words
Slow Loading
Compress images
Reduce plugins
Enable caching
Poor Mobile UX
Enlarge buttons
Space out elements
Simplify forms
Add reviews
Show testimonials
Display trust badges
Add sticky header
Show multiple options
Include chat widget
Complex Checkout
Remove distractions
Show progress bar
Add express options
Vague Copy
Focus on benefits
Add specifics
Include numbers
No Urgency
Show stock levels
Add countdown timers
Display limited offers
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