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- 🧠 3 Top takeaways from 1000s of tests
🧠 3 Top takeaways from 1000s of tests
Plus: Book more calls for your agency with these 9 principles
Oliver Kenyon
June 05, 2024
Greetings Optimizers,
If you plan to increase conversions, now is the perfect time to start!
The busiest parts of the year, Q3 and Q4, are coming soon with lots of holidays and sales.
Many businesses wait until the last minute to optimize, leading to missed revenue.
Don’t let that happen to you. Start now.
Spend the next month learning about your audience to see what they need and want.
When you’re done, start testing right away.
By the time the promotions start, you should have successful tests ready to get the most out of your marketing budget.
Worried you won't be ready in time?
Book a free consultation with us to find the best strategy for you.
Highlights of Today’s Newsletter
A/B Test: How simplifying product pages increased revenue by over 💵570K annually for our client
Design: The AIDA model is no longer the best layout for your landing pages!
CRO Insight: 3 Top CRO takeaways from 12+ years of experience
Video: 6 Quick fixes to increase your landing page conversions
Weekly Content Roundup
Get the latest and greatest CRO content from around the net.
Landing Page Design 🎨
The AIDA model is no longer the best layout for your landing pages!
We've reinvented the ATIDFA model and it converts much, much better (Link)
5 website upgrades this skincare brand can't afford to overlook in 2024 📈 (Link)
On-Going CRO ⚡️
How simplifying product pages increased revenue by over 💵570K annually for our client (Link)
CRO Around the Web 🌐
Shopify: Automatically capture payment per fulfillment (Source)
Reddit: Reddit is planning to launch search ads and a mixed feed. (Source)
Academy 🎓
High Converting Design Example
Here are 4 examples of high-converting above-the-folds for E-commerce home pages.
CRO Insight
In 12+ years, we've helped our clients capture over $100M in revenue.
Through testing 1000s of pages.
3 top CRO takeaways that work every single time ⬇️
💡 Gather Voice of Customer + Analyze User Flow
Understanding your customer is the most critical step. Use qual & quant data to uncover insights:
→ Customer surveys & user testing
→ Google Analytics & heat maps
→ Live chat logs & support tickets
Then pinpoint key conversion roadblocks.
📊 Test Ideas using the PIE Framework
No opinion-based changes - only data-driven testing.
Prioritize your A/B test ideas by:
→ Potential impact on conversion rate
→ Importance to business goals
→ Ease of implementation
Focus on the highest-impact, easiest wins first.
📈 Measure, Iterate, Repeat
Never assume your work is done.
CRO is an ongoing process.
→ Track leading metrics (bounce, CTR, AOV, CVR)
→ QA & troubleshoot the experience
→ Squeeze out learnings from every test
→ Feed insights into new hypotheses
9 conversion principles we use to book an additional 100+ calls per month!
Principle #1: Craft an above-the-fold headline that speaks directly to your ideal customer.
Tell them the outcome and how you'll deliver it!
Principle #2: Establish trust right away by displaying social proof above the fold.
Showcase your best reviews and ratings to build credibility.
Principle #3: Simplify your customer's journey with a clear, visual process.
Focus on benefits over deliverables to keep them engaged.
Principle #4: Highlight your achievements and let your impressive results speak for themselves.
Use visuals to make your wins stand out!
Principle #5: Feature your unique advantage and emphasize what sets you apart.
Use scannable headlines and visuals to compare your services.
Principle #6: Dedicate SPACE to social proof.
Display full reviews prominently (no hidden sliders!) to maximize impact.
Principle #7: Handle objections directly on the page with a comprehensive FAQ section.
Anticipate and answer questions to build trust!
Principle #8: Have one clear call-to-action per page.
Want more calls?
Ask for them! Keep it simple and focused.
Principle #9: Structure your page for conversions using a proven framework like ATIDFA (Attention, Transformation, Interest, Desire, FAQ, Action).
Implementing these 9 principles helped us boost impressions, land major client calls, and establish ourselves as CRO industry leaders.
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