Hey optimizer!

The beauty of conversion optimization isn't in the big, dramatic changes.

It's in the small, strategic tweaks that compound over time.

Think of it like compound interest for your website.

Today, we're unpacking the micro-improvements that lead to macro-results.

Attend London’s Biggest Ecom Meet Up For Ecom Brands

In the heart of Canary Wharf, 200+ ecom brands are gathering for one evening of real industry networking.

You'll meet fellow brand owners, discover potential collaborations, and connect with partners who can help scale your business, all in one of London's most vibrant spaces.

Last year's event was absolutely mental. The room was packed with 7-figure store owners.

And this year's looking even bigger. 🔥

📍 The Parlour, Canary Wharf
📅 Feb 4th, 2025 | 5PM Onwards
🎁 Free Bar + Music
💪 200+ Ecom Brands

Whether you're looking to expand your network, find new business opportunities, or simply connect with people who understand the ecom world, this is where it happens.

Free bar and great music included.

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See you at The Parlour! 🍻

High Converting Design Inspiration

Stop copying Amazon's delivery dates?

No.

Copy them exactly.

Here's why...

When optimizing Shopify stores, here's what matters:

Everyone's competing with Amazon.

And here's the truth:

Whether delivery takes 1 day or 4 days doesn't matter.

What matters?

Customers knowing EXACTLY when it arrives.

That's why we add expected delivery dates to all product pages.

It lets customers clearly see when their item will get to them - just like on Amazon.

Want to see how we implement this?

Full breakdown of CRO Insights #85 👇

CRO Insight

High-Converting Sales Pages in 2025

95% Of Stores Make These Deadly Mistakes

I've built 7,000+ landing pages.

95% make these deadly mistakes.

Most lose $50K+ in sales because of them.

Here are 7 conversion killers you need to fix NOW...

1. Having social links/share icons above the fold

Why oh why!

You've just paid for a targeted click and you distract your potential buyer with social media links, crazy!

Don't give them any excuse to exit your page or get distracted, the next thing you know they'll be lost.

2. Having more than 5-6 navigational links

As a rule of thumb, don't have more than 6 navigational links.

Any more is just a distraction and unneeded.

Add clickmap software to your site and kill any links that don't get clicked. Stick to collections and best sellers.

3. Having HUGE images or padding on collection pages

If a potential buyer has to scroll to see the collection then it's game over (especially on mobile).

It's essential that your filters and first row of products appear above the fold without the need to scroll on all devices.

4. Having too many pop ups on page load!

- Cookies

- Discounts

- Newsletters

- Feedback

- Special offers

KILL THEM ALL!

These all need to be done in the right way at the right time. If you serve them all at the same time on page load people will just get fed up and leave.

5. Having important text overlaid on image.

White text on busy images is such a common mistake.

Quite simply it won't get read.

Use stroke, containers and better positioning in order to make important text elements stand out and be readable to potential buyers.

6. Having two different call to actions next to each other.

You should never have two call to action buttons that look exactly the same next to each other.

Make your main call to action the focus and then use a subtle text link underneath for example to "Find out more".

7. Hosting your videos on YouTube

The biggest issue with hosting videos on YouTube is the related video screen at the end.

So often your potential buyer will watch your video and then click through to YouTube to watch another.

At this point you've lost that buyer for good!