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ConversionMail has arrived, bringing you even more optimization hacks.

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Client’s Results

First impressions turned into lasting partnerships 🤝

High Converting Design Inspiration

Premium skincare deserves premium clarity.

OSEA already has a beautiful brand, loyal customers, and strong products.

But the UX was making people work harder than they should 👇

Here’s how I’d optimize it.

1/ Cart: make free shipping do the heavy lifting

Before:

• Free shipping message easy to miss

• Progress unclear

• Upsells visually disconnected

After:

• Clear free-shipping bar with progress indicator

• Exact dollar amount called out (“You’re $12 away”)

• Cleaner product hierarchy

• Upsells reframed with reviews and strong “Add” CTAs

• Savings surfaced clearly instead of hidden

This alone can lift AOV meaningfully.

2/ PDP: move trust above persuasion

Before:

• Strong imagery, weak reassurance

• Reviews pushed too far down

• Benefits buried in paragraphs

After:

• Trust strip added immediately (Vegan, Cruelty-Free, Ocean-Powered)

• Review score pulled above the fold

• Benefits converted into scannable bullets

• Size selection simplified

• Subscription framed as value, not pressure

Result: less scrolling, faster decisions.

3/ Homepage: emotion + evidence

Before:

• Nice creative

• Vague value proposition

• Social proof came too late

After:

• Clear headline with emotional payoff

• Review score surfaced immediately

• Benefit icons added for quick scanning

• One dominant CTA instead of competing actions

• Visual content used to reinforce lifestyle, not distract

None of this changes the brand.

It just removes friction and lets the product win.

More Optimization by Oliver coming very soon

CRO Insight

Menus don’t usually get the credit.

But this one simple mobile menu change unlocked +$22,000 per month.

The Test:

Redesigning the mobile mega menu to reduce friction and improve product discovery.

The Problem:

The original menu was text-heavy, hard to scan, and mixed high-intent shopping links with low-intent informational links.

On mobile, that creates hesitation and hesitation kills momentum.

What We Changed:

1. Added simple Women / Men tabs at the top to instantly reduce cognitive load.

2. Introduced clear dividers and image thumbnails so users could scan visually instead of reading.

3. Separated revenue-driving links from informational links, keeping shopping paths front and centre.

Why It Worked:

Users could orient themselves faster, find what they wanted with fewer decisions, and reach products quicker.

Less thinking. More buying.

The Result:

👉 +$22,000 per month (forecasted)

Driven by improved navigation flow, PDP views, and overall CVR.

I’ll keep sharing the wins, the losses, and the learnings from real CRO tests.

7 High-Impact CRO Techniques That Will Instantly Boost Conversions