Hey optimizer!

ConversionMail here, bringing you actionable tips to improve your metrics. 📈

Client’s Results

High Converting Design Inspiration

Fresh PDP design from the ConversionWise lab 👩🏻‍🔬

CRO Insight

I love Seed, I’m an actual customer but their site is leaving conversions on the table.

Here’s how I’d improve their experience after 12+ years optimizing 3,500+ ecommerce brands 👇

1/ Homepage Above-The-Fold

→ Added reassurance bar (“Find out if DS-01 is right for you”)

→ Introduced clear trust icons (Gluten Tested, No Preservatives, Prop 65 Compliant)

→ Larger, lifestyle-driven hero image

→ Stronger headline: Change your gut health for good

→ Highlighted 50,000+ 5-star reviews for instant credibility

→ Benefit-driven bullets: Digestive Relief, Immune Support, Lasting Balance

→ High-contrast primary CTA

→ Added Forbes endorsement for authority

2/ Product Page Enhancements

→ Reassurance bar added at the top

→ Cleaner navigation + simplified header

→ More prominent product shot with better hierarchy

→ Highlighted review count + rating

→ Clearer subscription options with value messaging

→ Improved one-time purchase vs subscription presentation

→ Stronger Add to Cart CTA with contrast and clarity

3/ Cart Page Transformation

→ Introduced educational reassurance header

→ Added progress bar toward free gift

→ Clearer cross-sells with star ratings and pricing

→ Highlighted total savings

→ Cleaner subtotal structure

→ Added trust badges below the CTA

The Ultimate Landing Page Copywriting Checklist 2025

1. Headline & Subheadline

• My headline grabs attention instantly

• The headline communicates the main benefit clearly

• The subheading expands on the value proposition

• The language is simple, direct, and compelling

• It speaks to the audience's pain points and desires

2. Value Proposition

• The value proposition is stated in a single, powerful sentence

• It highlights what makes my offering unique

• It clearly explains how my product/service solves a problem

• Benefits are emphasized over features

• The value proposition is positioned above the fold

3. Social Proof & Trust Signals

• Testimonials from real customers are included

• Case studies or statistics support my claims

• Recognizable logos of clients or partners are displayed

• Trust badges (e.g., security, guarantees) are visible

• Media mentions or awards help build credibility

4. Call-To-Action (CTA)

• The CTA is clear, direct, and action-oriented

• The CTA button contrasts with the background for visibility

• The CTA copy creates urgency or excitement

• The primary CTA is placed above the fold

• Secondary CTAs guide users through their journey

5. Content Flow & Readability

• Information is structured in a logical, engaging flow

• Bullet points and short paragraphs improve readability

• Sentences are concise, avoiding fluff and jargon

• Important words and phrases are bolded for emphasis

• The copy maintains a conversational and relatable tone

6. Pain Points & Benefits

• The landing page highlights my audience's biggest pain points

• I've addressed objections proactively in my copy

• Features are translated into tangible benefits

• The copy evokes emotions that drive action

• I've included a problem-agitate-solution framework

7. Conversion-Boosting Elements

• Urgency and scarcity tactics (e.g., limited spots, countdown timers) are used

• Personalized messaging (e.g., dynamic text, location-based) is included

• Interactive elements (e.g., quizzes, calculators) are tested

• A/B testing data informs any changes to the copy

• Exit-intent popups help capture potential leads