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ConversionMail dropping in your inbox right on schedule! We've got some handy insights that have been floating around our team lately.

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P.S. Quick heads up before we dive in. This week's newsletter is packed with visual examples and CRO tricks that really need to be seen to make sense.

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Client’s Results

Delivered two stellar projects with minimal direction - that's how we work 🎯

High Converting Design Inspiration

People Don’t Buy Products. They Buy Relief.

Here’s what most brands selling physical products get wrong:

They explain what the product is…

Instead of leading with what pain it removes.

Customers don’t wake up wanting a device.

They wake up wanting the pain to stop.

Here’s how we rebuilt Ready Rocker’s above-the-fold experience at ConversionWise:

1️⃣ Urgency-First Offer Framing

→ Clear, limited-time discount bar at the very top

→ Gives visitors an immediate reason to act, not browse

2️⃣ Cleaner Header = Lower Cognitive Load

→ Simplified navigation and removed competing distractions

→ Keeps focus on the problem + solution

3️⃣ Instant Social Proof

→ 4.8/5 rating shown before the headline

→ Builds confidence before the pitch even starts

4️⃣ Pain-Led Headline

→ “Stop Suffering When You Sit.”

→ Calls out the problem directly, in the customer’s own words

5️⃣ Benefit-Driven Explanation (Not Features)

→ Relief in minutes

→ Works anywhere

→ Mind & body benefits

→ Each line answers “why should I care?”

6️⃣ Scannable Benefit Bullets

→ Icons + short copy make value obvious in seconds

→ No reading required

7️⃣ Action-Oriented CTA

→ “Claim My 50% Off Now”

→ Personal, urgent, and outcome-focused

8️⃣ Human Proof Below the CTA

→ Real customer image + rating

→ Reassures buyers after interest is created, not before

The Lesson:

Customers don’t want to understand your product.

They want to feel better.

Lead with the pain.

Sell the relief.

A/B Test Of The Week

More information doesn’t always equal more conversions.

🧪 In this case, less copy unlocked +$47,795 per month.

The Test:

Optimising the mobile PDP above the fold by simplifying product messaging and re-prioritising key conversion elements.

The Problem:

The product page opened with 6–7 bullet points, all competing for attention and focused on features rather than outcomes.

Important conversion drivers were being pushed too far down the page.

On mobile, that’s a recipe for overwhelm.

What We Changed:

Replaced 6–7 feature-heavy bullets with 3 concise, benefit-driven bullets that were easy to scan.

Used the saved space to bring high-impact elements above the fold, including the Add to Cart button and trust signals.

Why It Worked:

Visitors could instantly understand the value of the product without thinking.

Clear benefits + visible CTA + trust = faster decisions.

Less reading. Less friction. More buying.

The Result:

👉 +$47,795 per month (forecasted)

Driven by higher engagement above the fold, stronger ATC rates, and improved CVR.

Another reminder that CRO isn’t about adding more, it’s about prioritising what actually matters.