Hey optimizer!

Ever wonder why some visitors spend 15 minutes browsing your site but leave without buying?

That split second between interest and action holds the key.

Today we're cracking the code of visitor psychology and turning those browsers into buyers.

Client’s Results

Optimized product pages boosted revenue from 4.12% to 5.17% CR in just 90 days 📈

High Converting Design Inspiration

Why are luxury belt brands scared of big fonts?

Beltology's store feels like it's from 2010 - and it's costing them sales.

Here's how I'd transform their store (after optimizing 3,500+ brands over 12 years):

1/ Cart Page Transformation

→ Added trust policy bar at top

→ Implemented free shipping prompt with gift incentive

→ Increased font sizes for better readability

→ "Also bought with" cross-sell section

→ Removed distracting social links & navigation

→ Full-width CTA with payment trust seals

2/ Product Page Enhancement

→ Trust policy bar under navigation

→ Clear notice bar for promotions

→ Optimized image carousel with directional cues

→ Larger thumbnail indicators

→ Benefit-driven bullet points with readable fonts

→ Social proof integrated with CTA

3/ Homepage Optimization

→ Half-fold image with gradient overlay

→ Trust policy + notice bars at top

→ Benefit-driven headline + subheadline

→ Clear bullet points highlighting key features

→ Strategic social proof placement

→ Strong CTA driving to bestsellers

Remember: These are educated guesses based on experience.

Real CRO needs proper data testing - it's what we do for countless brands at Conversion Wise.

CRO Insight

The CRO Content Playbook:

21 frameworks to double conversion rates for your DTC brand

The Ultimate Landing Page Copywriting Checklist 2025

1. Headline & Subheadline

• My headline grabs attention instantly

• The headline communicates the main benefit clearly

• The subheading expands on the value proposition

• The language is simple, direct, and compelling

• It speaks to the audience's pain points and desires

2. Value Proposition

• The value proposition is stated in a single, powerful sentence

• It highlights what makes my offering unique

• It clearly explains how my product/service solves a problem

• Benefits are emphasized over features

• The value proposition is positioned above the fold

3. Social Proof & Trust Signals

• Testimonials from real customers are included

• Case studies or statistics support my claims

• Recognizable logos of clients or partners are displayed

• Trust badges (e.g., security, guarantees) are visible

• Media mentions or awards help build credibility

4. Call-To-Action (CTA)

• The CTA is clear, direct, and action-oriented

• The CTA button contrasts with the background for visibility

• The CTA copy creates urgency or excitement

• The primary CTA is placed above the fold

• Secondary CTAs guide users through their journey

5. Content Flow & Readability

• Information is structured in a logical, engaging flow

• Bullet points and short paragraphs improve readability

• Sentences are concise, avoiding fluff and jargon

• Important words and phrases are bolded for emphasis

• The copy maintains a conversational and relatable tone

6. Pain Points & Benefits

• The landing page highlights my audience's biggest pain points

• I've addressed objections proactively in my copy

• Features are translated into tangible benefits

• The copy evokes emotions that drive action

• I've included a problem-agitate-solution framework

7. Conversion-Boosting Elements

• Urgency and scarcity tactics (e.g., limited spots, countdown timers) are used

• Personalized messaging (e.g., dynamic text, location-based) is included

• Interactive elements (e.g., quizzes, calculators) are tested

• A/B testing data informs any changes to the copy

• Exit-intent popups help capture potential leads