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- 📊 125% more conversions with this approach
📊 125% more conversions with this approach
Plus: Shorter copy blocks, anchored CTAs and tap-friendly layouts created massive conversion lifts
Hello hello!
Just your weekly dose of conversion goodness dropping into your inbox. We've got some interesting bits to share today, so let's get into it.
Highlights of Today’s Newsletter
A/B Test: This simple above-the-fold test added $80K+ in annual revenue
The Chosen Topic: Anatomy of a high converting lead gen page
CRO Insight: Going beyond “responsive” - and designing mobile-first - increased conversions by 125%
Video: The biggest font mistake costing you sales
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
Events 🌆
I've got some AMAZING news that you absolutely DON'T want to miss! 🔥
Our third annual Acquire, Convert, Retain Event is happening next month, and trust me, this is going to TRANSFORM how you approach your DTC marketing!
📅 Thursday 8th May 2025
📍 The Derby Suite, The Midland Hotel, Manchester
⏰ 12:00PM - 6:00PM
What's in it for you? 👇
🤝 Network with 50+ DTC brand leaders who are CRUSHING IT right now
💡 Quick-fire interactive sessions with ACTIONABLE tactics
🧠 Customer journey strategies top brands are using to WIN in 2025
🍹 Complimentary food and drinks throughout the day
Expert speakers to be announced soon - we've got some HEAVY HITTERS lined up!
Design 🎨
Your website UX-UI can make or break sales (Link)
Increase sales with these simple payment seals for trust & credibility 💳 (Link)
Clear the confusion with simple steps to checkout & shipping! (Link)
CRO Around the Web 🌐
Shopify: CPA Marketing: How To Use Cost-Per-Action Affiliate Marketing (Source)
Baymard: 5 Best Practices for Communicating Sustainability in Ecommerce (Source)
Academy 🎓️
New Custom Audits For Our Conversion Rate Academy Members: 🦷 Dental Services, Coffee Store, Autism, Power Solutions (Link)
Client’s Results

A single section on the PDP added $394K/year in revenue.
All it took was a product comparison table.
Not just a design tweak - a decision-making tool.
We highlighted what mattered most:
Material. Comfort. Durability. Craftsmanship.
Everything customers need to confidently choose your product.
The impact?
• Revenue per session up
• Conversion friction down
• Forecasted $32,884/month added
This wasn’t guesswork - just smart execution from a proven PDP checklist.
When pages shift from polished to purposeful, results follow.
Quietly turning PDPs into profit engines for 8-figure brands.
One tweak added $394K/year. Want us to find yours?
High-Converting Design Inspiration

One landing page redesign added $80K+ in revenue.
No hacks. Just smart conversion design.
Here’s what changed:
• Trust bar right under the nav
• 5-star reviews moved above the fold
• Lifestyle image to show real-life use
• Full-width CTA with a directional arrow
• Highlight key benefits for easy scanning
The result?
Way, way better conversion.
More people reading.
More people trusting.
More people clicking “Buy” without hesitation.
When you treat landing pages as decision tools - not digital posters - you win.
A/B Tests Worth Stealing

This simple above-the-fold test added $80K+ in annual revenue.
No offer changes.
No pricing tweaks.
Just a sharper first impression.
We redesigned the top section of the product detail page - the part most users see and decide on within seconds.
The goal:
Make it easier for high-intent visitors to act fast.
The result:
→ $6,710 per month
→ $0.23 more revenue per session
→ $80,520 forecasted annually
One layout shift. No extra traffic. Just smarter UX.
CRO Insight

Mobile responsiveness used to be the standard.
But through testing, we found that going beyond “responsive” - and designing mobile-first - increased conversions by 125%.
Same offer.
Same brand.
But optimized for how users actually scroll, tap, and decide.
That insight sharpened our entire playbook:
- Shorter copy blocks
- Anchored CTAs
- Tap-friendly layouts
- Visual hierarchy made for thumbs, not cursors
This approach now powers thousands of high-performing pages.
Bottom line?
Mobile shouldn’t be an afterthought - it is the experience.
Anatomy of a High-Converting Lead Gen Page

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