Hey optimizer!

This edition is special.

Really special.

Because for the first time ever, we've built something for everyone who's wanted to work with ConversionWise but didn't have the budget for a full CRO agency.

If you've been following our work, watching our tests, learning our frameworks… but couldn't afford to hire us directly, this is your moment. We've taken 12 years of conversion optimization experience and packaged it into something you can actually use yourself.

Keep scrolling to see what we've been building and why the early results have been absolutely insane.

Client’s Results

This is your weekly Monday reminder to focus on CRO and landing pages this week.

Need a hand? Drop me a message.

Oh, and Boris is the 🐐

High Converting Design Inspiration

Our demo stores are so damn sexy!

This is built 100% with SURGE, no additional dev needed.

CRO Insight

I'm honestly so buzzing right now with everything happening since we launched SURGE last week.

Seeing people actually using it on their stores…

Getting early feedback…

Watching brands already seeing conversion lifts and revenue uplifts…

It's been incredible to watch.

And what's really blown me away is seeing how people are customising SURGE across completely different industries.

Different verticals, different product types, different audiences and the theme is adapting beautifully in every direction.

It makes the last 12 months of hard work feel worth it.

You forget how intense building a product can be until you reach this point where it finally gets into people's hands and starts making a real impact.

The community response has genuinely been the highlight for me.

People sharing suggestions, reporting small bugs, requesting improvements, offering ideas…

and the team is already working through them and updating the public roadmap.

This is exactly how we wanted the launch to feel, a genuine collaboration with the people using the theme.

We've already run our first SURGE Clinic, jumping on live with our founding members to help them get the most out of the theme, dig into best practices, and start shaping the next wave of updates together.

It's been a proper full-circle moment for the whole team.

I'm proud of what we've built, proud of how the community is responding, and genuinely excited for everything that's coming next.

Thanks to everyone who's been part of this so far, we're only just getting started.

The Most Powerful Lever You Can Pull for Conversions

SURGE is the first Shopify theme (to my knowledge) that comes with high-converting copywriting built in as standard.

Here's what I mean…

Over the past 12 years, we've run thousands of copy tests.

Headlines. Subheads. Bullets. CTAs. You name it.

And the data is undeniable:

Copy isn't just important, it's one of the most powerful levers you can pull for conversions.

So when we set out to build SURGE, we decided we weren't going to stop at layouts and blocks.

We brought in our copywriting team and had them go through every single element of the theme.

From product pages to PDPs, from carts to landing pages.

Every headline. Every subhead. Every bullet point.

Optimized.

The result?

SURGE ships with conversion-ready placeholder copy baked into every section.

So when you set up your store, you don't just get a framework that converts, you get messaging prompts that convert.

Within minutes, you can jump into the backend, swap in your product, your brand, your specifics… and have a store that's running on battle-tested copy frameworks.

This isn't just another theme.

We've literally built the most optimized Shopify store ever.