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- 🎨 12 Above-fold principles to boost sales
🎨 12 Above-fold principles to boost sales
Plus: See how USPs on collection pages drove massive MRR gain
Oliver Kenyon
August 07, 2024
Hey there, Hypothesis Heroes!
ConversionMail here, your trusty sidekick in the never-ending battle against the villainous Low Conversion Rates.
POW! BAM! CONVERT! ⚔️
Highlights of Today’s Newsletter
A/B Test: Uncover the psychology behind a homepage above-the-fold redesign
The Chosen Topic: USPs at the top of the collection pages
CRO Insight: 3 Simple steps to showcase your product's transformation
Video: Discover how I optimize the 3 key pages for this innovative oral care shop.
Weekly Content Roundup
Get the latest and greatest CRO content from around the web.
Design 🎨
Not enough brands utilize D2C sales pages effectively.
Here are 12 key above-the-fold principles that can boost your e-commerce sales right now. (Link)
On-Going CRO ⚡️
A/B Test: Uncover the psychology behind a homepage above-the-fold redesign that users couldn't resist engaging with. (Link)
CRO Around the Web 🌐
Shopify: Automate privacy settings of your Shopify store (Source)
Baymard: Ratings design UX research: 5 Requirements for the ‘ratings distribution summary’ (65% of sites get it wrong) (Source)
Academy 🎓️
New Site Audits for Our Members: 💪 Supplements, shooting targets, business coaching, memory walls (Link)
Don’t forget that if you are a member, you have access to the following resources:
And so much more. Make time to explore the resources page.
Client’s Result
We just concluded a statistically significant test that resulted in an additional 💲100,000+ in monthly revenue for our client by simply adding a few strategically placed CTAs.
This achievement underscores the power of data-driven decisions in CRO.
CRO doesn't need to be complex.
By analyzing data and conducting informed tests, we can achieve remarkable results.
Here's to another client set to crush their targets in the second half of the year!
Video of The Week
Discover how I optimize the 3 key pages for this innovative oral care shop.
We're not done yet! 😎
We're always pushing to give you the best CRO content out there. It's our mission, and we're sticking to it!
That's why we kicked off the ConversionWise podcast.
Now you can learn from our experience AND from other CRO pros who've been in the game for years.
This time, we are so grateful to learn more about CRO and experimentation with none other than Ruben de Boar, the best-selling instructor and founder of Conversion Ideas.
Here's what Ruben and Chris have in store for you in this episode:
✅ Common CRO misconceptions
✅ How to motivate stakeholders
✅ The importance of scientific research in CRO
✅ Strategies for both large and small brands
My main takeaway from this conversation is that it sparked some great ideas for explaining complex concepts in a clear and easy-to-understand way.
Whether it's about using AI to streamline research or why sometimes less really is more in website design, I found myself constantly reaching for my notebook!
This is one of the many episodes from us that you definitely don't want to miss.
High Converting Design Inspiration
🚀 This Week's Design Delights: Feast Your Eyes!
We've cooked up a storm of stunning visuals guaranteed to make our client’s conversions skyrocket!
CRO Insight
I've optimized 1000s of landing pages over the years, and there's one section that can make or break your conversions: the TRANSFORMATION section.
Today, I'm sharing some insider tips that have helped me boost major revenue for countless ecom brands.
Here are 3 simple steps to showcase your product's transformation:
1️⃣ Step One: How Do I Order?
- Make the ordering process crystal clear
- Simplify the path to action for visitors
2️⃣ Step Two: How Does It Arrive?
- Set clear expectations for delivery
- Provide tracking info if possible
3️⃣ Step Three: How Does It Benefit Me?
- Highlight the key benefits (not just features!)
- Paint a picture of the positive change in your customer's life
Remember:
✅ Keep your copy straightforward
✅ Use visuals to reinforce your message
✅ Focus on benefits over features
✅ Make the purchase process a breeze
A/B Test: USPs at the Top of the Collection Pages
💲𝟓𝟑𝟖,𝟔𝟖𝟎 in additional revenue from one AB test.
The Test:
Introducing USPs at the top of the collection pages to enhance clarity and appeal for new visitors.
The Goal:
Reduce the drop-off rate and increase the click-through rate (CTR) to individual product pages within the collection, subsequently boosting revenue per session.
The Why:
With a significant 70% drop-off from the collection page to the product pages and the majority of the visitors being new, there was a pressing need to address potential objections and highlight the benefits of the products immediately upon landing on the collection page.
The What:
We introduced Unique Selling Points (USPs) prominently at the top of the collection page. These USPs were carefully crafted to quickly address common objections and outline the primary benefits of the products, particularly catering to new visitors. We also used post-purchase survey responses to gather friction points.
The Results:
+💲44,890 per month
+💲538,680 per year (forecasted)
+💲0.66 revenue per session
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